dealer programs claim to “help you grow your business” and even be your
“partner in success,” but do they back their words with deeds, or are these
just quaint soundbites and ultimately empty promises?
security industry has changed in the last 10 years. What worked in the 2000s and prior, hasn’t
worked in recent years, and won’t as we continue into the 2020s. If you were present and active in this
shifting market this past decade, you’ll know what we’re talking about.
Are We Different?
we are a security company run by businesspeople, NOT corporate people. For those who have experience with dealer
programs, you’ll understand what that means.
In a statement: we understand your challenges as a security dealer in
the present market.
respect your challenges as business owners, because we are business owners.
Changing Market – Nothing in Life is “FREE.”
are the days of simply knocking doors to give a “FREE” alarm in exchange for a
sign on the lawn for “the advertising.”
are savvy now. They understand what a
contract is, and they realize that nothing is free, and the price of that alarm
is buried in the monthly fee. And they are effectively committing to a legally
binding payment schedule if they take your “free offer.”
new sale is now hard won.
Takeovers Are Dying
are the days of the easy “takeover sale.”
Simply converting an old DSC or Honeywell panel from a competitor in
exchange for a lower rate with your brand, doesn’t pay the dividends it used
know that rate drops generally come with strings (re: a contract). Also, the people with these old systems are
generally in the market for an upgrade, not a rate drop on their old equipment.
competitive takeover market is slowing too...
light of this, GlobalTek offers multiple sales verticals to our potential new
dealers, to not only make your service offerings multi-faceted, but also your
revenue stream more diversified and secure.
service offerings include:
●Residential security (both smart systems and
●Small business security (both smart systems and
●Large commercial and industrial applications
●Video-verified solutions (both CCTV and IP)
●Fogging devices and other reactive platforms
●GPS medical pendants
●Lone worker & fleet managements devices
Means Nothing—Reputation is Everything
while the “branded players” may disagree with the above statement for their own
reasons, the reality is this… brand
recognition means absolutely nothing in the internet era.
know that the boutique players use the exact same equipment, hardware,
infrastructure, and technology as the “branded players,” only without that
why go with a conglomerate, when you can go with a boutique? Especially if the infrastructure is the same
but the price and service are better?
the 2020s, reputation is everything, brand nothing. Unfortunately, the old guard dealer programs
still haven’t got the memo.
it gets worse…
Can You Sell, When You Have to Also Service?
today’s market, few security companies with dealer programs service their own
accounts. It’s somehow become customary
for the dealer to just be an extension of corporate itself.
your funding for your account, sir. Oh,
and in exchange for buying it from your dealer, you must service this account
for us too…FOREVER.”
today must maintain an Administrator, at least one technician, and some sort of
after-hours service department to just take calls, because the company they
represent OFFERS NOTHING on the service front.
They off it all to the dealer, and with little compensation for the
forced to service in perpetuity every account you ever sign up, will eventually
crush your dealer. There will be a point
where your entire day is spent servicing pre-existing accounts—that you don’t
even own—with no time to seek new business.
This is indisputable.
reason you opted to be a security dealer and not a security company, was to presumably
avoid the pitfalls of the latter, but while gaining all the benefits of the
understand that you do NOT want to service accounts post-installation. We understand that ideally, you do NOT want
the burden of installation. We also
understand that the only time you’d like an interaction with that customer you
signed post-install, is if there is a referral to be had.
Commitment To You, the Dealer
Like other dealer programs, we commit
to paying competitive multiples with lightning fast funding, and a robust
Dealer Services Department.
we also take the installation, the post-install servicing, the administration,
and post-sales support right off your plate.
We set you up to WIN from the start by allowing you to focus on what you
need to— which is selling your services and securing more business.
us handle the rest. And that is our
value proposition. This is how we’re
We invite you to contact
us to learn more. And remember, unlike
other programs, we allocate our dealers geographically, and give you
exclusivity over your region. Once a
region has representation, we won’t commission another dealer in the same
area. We invite you to not delay. We look forward to your phone call.
To your success,
Director of Residential Programs